Methodology
Verified before it reaches you.
Records are built to a named owner where identified, screened against the TPS and CTPS suppression registers before delivery and refreshed monthly. The standard below holds across every vertical we cover.
The standard
Four things are true of every record we deliver
Not a list level promise. Each one is checked on the record itself, so the fields you act on are the fields we stand behind.
Built to a named owner
Records are resolved down to the real owner or operator of the venue where we can identify it, not a generic head-office contact or an enquiries inbox.
Verified before it counts
Core fields are checked on the record itself. A direct dial is attached only where we can verify it reaches the decision maker.
Screened against TPS and CTPS
Every record is run against the TPS and CTPS suppression registers before delivery, and the screen result is shown per record.
Refreshed every month
The dataset is rebuilt monthly, so closures drop out, new openings land and the verification behind each record never goes stale.
The principle
Verified at the record, not the list
Verified at the record, not the list
A list level quality score hides the rows that are wrong. We check each record on its own, so the fields you act on are the fields we stand behind.
Outcome, not noise
We do not pad a record with fields you will never call. Owner, dial, vertical and location, verified, beats a hundred columns you cannot trust.
Safe to act on
Screening is built into delivery, not sold as an add-on. Every record arrives already checked against the UK suppression registers.
What sits on every record
- A named owner or operator where identified
- A direct dial where it can be verified
- TPS and CTPS screened before delivery, shown per record
- Refreshed monthly so closures drop and new openings land
Compliance
Screening is built in, not bolted on
Peach Data is registered with the ICO as a data controller. Records are processed under Article 6(1)(f) legitimate interests, screened against TPS and CTPS before delivery and supplied controller to controller under UK GDPR. Customers stay responsible for their own compliance when running outbound.
Methodology FAQ
Frequently asked questions
How is Peach Data's data verified?
Peach Data records carry a named owner or operator where we can identify it, with a direct dial where it can be verified, are screened against the TPS and CTPS registers before delivery and are refreshed monthly across restaurants, retail, beauty and gyms.
Is the data GDPR and PECR compliant?
Yes. Peach Data is registered with the ICO as a data controller. Phone numbers are screened against the TPS and CTPS registers before delivery and only clean numbers are released for calling, supplied controller to controller under UK GDPR. Customers re-screen on the 28 day cycle PECR requires before any campaign. Full registration and policy detail sits on our compliance page.
How often is the data refreshed?
Monthly. New openings are added and closures are removed, so your team works a market that reflects today rather than last year.
Do records include the owner and a direct dial?
A verified owner or operator name is attached where we can identify it. A direct dial is attached where verified, rather than a generic enquiries line, so reps reach the operator instead of a front desk.
How is the data delivered?
As a filtered CSV or through the platform. Standard column headers import straight into Salesforce, HubSpot, Pipedrive or any CRM that takes a spreadsheet, with no mapping project.
Can I get a sample before buying?
Yes. A 30-day pilot gives you a working sample built around the cities and merchant types you sell into, so you can test the depth and accuracy before committing.
Get started
See the standard
on your own patch.
Book a walkthrough and we'll pull live verified records for the cities and merchant types your team sells into.