For POS, payments and ordering SaaS
Your AEs already know the top 500 logos. They bought a vendor three years ago and they are tired of demos. The real pipeline lives in the UK operators underneath them, and Peach Data is the verified list that reaches them.
150,000+
UK independent operators
76
UK cities covered
Monthly
Verified refresh
The opportunity
Every POS, payments and ordering vendor in the UK is fighting over the same shortlist of multisite groups. The independents where most of the cash through the till actually flows are invisible on LinkedIn and missing from Apollo. Peach Data gives you that list.
What slows POS outbound down
Those accounts already own a vendor. You are the fifth call this quarter and they stopped taking demos in March. Pipeline from this segment has collapsed.
Nobody has built the list. LinkedIn does not index owner run cafes, and the general business databases are thin on UK independents and lighter still on owner names.
Between review sites, Companies House and Google Maps, your BDRs produce one dial for every four hours of research. That is not a scalable motion.
The week with Peach Data
Filter by city, cuisine, Google rating and average review volume. Build a list of 200 to 400 owners that match the ICP your existing customers came from.
One click into Salesforce, HubSpot or Pipedrive. Your BDRs see the list in the tool they already live in. No tab switching, no spreadsheets in Slack.
Owner name on every record. Direct number attached where verified, so reps dial named operator contacts instead of working from a website search bar.
Every refresh is dated, so reps can see which records are new since last month and which they have already worked. Fresh names, not recycled pipeline.
Every field, verified
Owner and director names
Checked against Companies House so you reach the person who signs the POS contract, not a general manager.
Direct phone numbers
Mobile or direct landline attached where verified. Not a generic reservations line where the data is available.
Cuisine + capacity signals
Cuisine type, Google rating and review volume as proxy for size. Filter out the coffee carts and the chains that aren't your ICP.
TPS/CTPS screened
Every number TPS and CTPS checked before it enters your database. Your portal re-screens the suppression list on a 28 day cycle, so your team screens on the cadence PECR requires.
Hygiene + FSA data
Food hygiene score from licensing data. Drop anyone trading under a 3 if that matters for risk or messaging.
Dated monthly refresh
The dataset is rebuilt monthly. Closures drop out, new openings come in and every record carries the date it was last verified, so reps can tell new names from ones they have worked.
Goes where your BDRs already work
No API project. No data mapping engagement. Filter the list, hit export, the CSV drops straight into the CRM or sequencer your BDRs live in.
Before you book a demo
Hospitality is one cut of a broader UK merchant data layer. Peach Data also covers retail, beauty and fitness merchants. See how we help
Get started
Fifteen minute walkthrough. We run the filters your BDRs would run and show you the independents they are missing. No slides.