For POS and Payments
Acquisition data built for your vertical
POS vendors and payment companies compete on the same accounts. Generic B2B databases were not built for this sector. Peach Data goes deep on UK food and hospitality, with the contact depth your GTM actually requires. Lower your CAC by reaching decision-makers directly.
The problem
Why generic data does not work here
The UK food and hospitality sector is structurally different from the rest of B2B. Broad-coverage databases are not built to handle that difference.
No meaningful vertical segmentation
General-purpose B2B databases categorise by SIC code. You need to know whether a business is a restaurant, a coffee shop, or a pub, and which of those is worth calling first.
Missing decision-maker contacts
Independent food businesses are typically run by their owners, not procurement departments. That person rarely appears in standard contact databases at the direct-dial level your GTM requires.
Data decays without vertical focus
The food and hospitality sector sees constant churn. Without a team focused on this specific vertical, annual refresh cycles leave your reps working stale pipeline.
What you get
What Peach Data gives you
Every record is enriched with the fields that matter for your GTM in food and hospitality.
Decision-maker contacts
Owner and director names cross-referenced against public records, with direct phone numbers where available. Reach the person who signs contracts, not a front-of-house number.
Account-level detail
Category, cuisine type, hygiene rating, Google rating, and review count per record. Enough context to qualify ICP fit and personalise before the first discovery call.
Territory mapping
Filter by city, region, or postcode district and hand off clean lists to your team. No manual deduplication, no spreadsheet gymnastics.
Fresh data
Records are refreshed monthly, not on annual cycles. Closures drop out. New openings come in. Your pipeline reflects the current market.
Get started
Built for your GTM
Talk to us about volume, territory coverage, and how Peach Data fits into your existing pipeline workflow.